Skip to main content
Ambassador Circle Background Image

The Importance of Storytelling

Lynn Marie Croneberger & Lauren Centrella

How Storytelling Can Enhance Fundraising



Lynn Marie Croneberger (Bio Link)

Chief Development Officer, WAMU


Lauren Centrella (Bio Link)

Director of Development, WAMU


Key Takeaways:

  • Storytelling paints a picture for people who may not experience your work firsthand
  • Storytelling connects people with your organization or brand
  • Storytelling makes donors more committed to your work
  • Keep telling stories and enable your donors to make an impact

Additional Resources:

Partner Content
Partner Content